Let them get to know your company and be part of the process.
Have you blogged today?
A new law.
A new grant.
A new trend.
A new color.
A new medium your product comes in?
A great funny story about a client?
#1 – Target Your Content to an Audience Likely to Share
When strategizing about who you’re targeting, consider that audience’s ability to help spread the word. Do they respond to interesting facts? Gossip? Success of others? Politics? Trends? Humor? Relate what you do to what your target market responds to.
Perhaps choose a more provocative tagline to start the blog: You’re an adult, you’re allowed.
For the interior designer: Botox for your kitchen? The new style of kitchen cabinet is a smooth finish, highlighting the beautiful details. “You’ll have everyone talking.'”
Describe the cabinets.
Moral: Draw some attention to what you have to offer, over a blog. Here is the place where you can be more liberal with how your image is projected.
#2 – Spend 1-2 hours and put out a picture of something you are currently working on.
Because it is more important to be out there, you don’t need a fancy article tagline or professional picture if it means you won’t put anything up.
Right now, your work will speak for itself.
Don’t be afraid. I’d rather you guys be out there than waiting for the money to do the right branding. Build both at the same time.