Social media marketing is an indispensable tool for all businesses. The success comes from building strong and lasting relationships with customers and professional contacts over many months and years by giving them the type of content and expertise that they will want to share with their friends, family and colleagues.
It provides you with new opportunities to build relationships, engage with customers and increase sales like never before.
However, you may have only had limited or no success and were wondering why your social media followers aren’t buying from you. If that is the case, this article will help you to change that.
Have You Defined Your Goals?
If you have not defined your goals and what you want to achieve on social media it is going to be hard to measure your results. Whether or not your social media campaign is a success or not all depends on what you want to achieve from it.
Are Your Social Media Followers Relevant?
There are a number of factors to take into consideration regarding whether or not your social media followers are relevant to your business and your products in order to convert them into buyers.
The first thing to take into consideration is how you got your followers. For instance, if your follower base is built on friends and family, this could be a major factor why your social media conversions are so low. The reason being that they are probably not that interested in your product or service. They are interested and loyal to you, and that is the reason why they liked and follow your page.
Another mistake that a lot of businesses make is when they run social media competitions in order to try and get more ‘likes’ and followers. Although the competition might initially attract many more followers, the quality of the new followers might not be actually very good.
The quality of these followers could be improved if you only gave away one of your products or services as a prize as opposed to a cash prize or generic shopping voucher which will attract anybody and everybody, whether they would be interested in your product or not. Giving away a gift relating to your business would ensure that the majority of your new followers would be interested in your company or products and will want to engage with you in the future.
That is your aim. You want your fans to have a genuine interest so that when the competition is over, they will continue to take an interest in your business and may purchase from you in the future.
The whole point of marketing on social media is to have fans and followers to be genuinely interested in your company and products and for that to be the main reason why they liked your page in the first place.
