We are going to use 13 blog posts to get you great ideas on how to really get back to it and get the most out of it by giving to your readers.
When you first got the idea to create your blog, you were probably very excited. You thought of it as this place to connect with people and share your ideas. You looked forward to getting up in the morning to make fresh posts. Sometimes, you burned midnight oil just to get your daily or weekly post out. In a nutshell, your blog was your baby.
But now, months or years later, the momentum has not just waned, but you’re altogether burned out. It’s been months since you made your last post. What’s worse, the readers and followers you had worked so hard to accumulate have deserted you. But you know you can’t blame them; You were once a hub of information but now you are not. So, they have gone to seek information elsewhere.
Today though, you’ve said enough is enough! You have decided to get your readers back. But there’s one problem: you don’t know how or where to start.
Don’t worry, because this blog will tell you how to revive your blog and get your readers back. It will take some time and effort, but it can be done.
Things you need to do before you get started
Before you go any further, do the following:
- Identify and deal with the reason why you stopped posting in the first place. Did you suddenly get busy? Did you burn out? Or were you just suffering from mental roadblocks? Whatever your reason, deal with it first.
- Think of your blog as a new blog. No matter how many readers you had before, the fact of the matter is that they are no longer your readers. So, instead of focusing on how good your blog used to be, think of how great you are going to make it.
- Assess where your readers and followers are in relation to your brand. Is there bad blood? Or are they eagerly awaiting your comeback?
With that said, read on to find out how to revive your dead blog.
Tip #1: Update the appearance of your blog.
- First, you want to invite your previous fans to a blog that looks great. Do the following to give your blog a fresh look:
- Update font, color and graphics
- Test out your navigation and ensure it’s easy for visitors to get from one point of your website to another
- Rewrite the content on your landing pages to make it catchier
With the number of free themes available in the market today, you don’t have an excuse for relaunching a website that looks outdated.
While you’re updating the UI, browse through your old posts. You should update and repost any blogs that:
Have been high performing. Assuming you did some good SEO for your old posts, it’s likely that they’ve attracted some readers even while you were still underground. Read through those posts, update them with new information and schedule to repost them at a later date.
Contain evergreen content. This refers to content that never gets old. For example, ‘how to revive your dead blog’ is a topic that will never get old. Read through such posts, update them with any new knowledge and repost them at the end of this guide.
Updating older posts has 2 benefits:
- It will save you the time and effort you need to come up with fresh content.
- It will make your old contacts realize that they used to love you because you had content of such great value to offer.
I hope you can use this information. Contact us to help you with your blog. 917-678-0455 or michel@gunnmultimedia.com
Images’ source: IstockPhoto.com
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