Websites Best Social Bloggers in Westchester NY Websites Best Social Bloggers in Westchester NY
  • Home
  • Team
  • Services
  • Reviews
  • Client List
    • Case Studies
  • Portfolio
  • Blog
  • Expert Speakers
  • Contact us – 917-678-0455.
Websites Best Social Bloggers in Westchester NY Websites Best Social Bloggers in Westchester NY
  • Home
  • Team
  • Services
  • Reviews
  • Client List
    • Case Studies
  • Portfolio
  • Blog
  • Expert Speakers
  • Contact us – 917-678-0455.
Sep 25

I’m growing fast. What should my marketing be doing to help?

  • September 25, 2017
  • michelgunn
  • No Comments

You’re growing fast. What a great problem to have. You’re working very hard to process the new business.  One might say you could be on the edge of imploding if you don’t do it well. Marketing needs to help.  Their job is not done.  It now has to become a functional, not a client-retrieval one.  Although in essence, it becomes both. (another blog)

What role does ‘marketing’ play in the business during this time? Producing ‘Damage Control’ and ‘Steps to make your experience amazing…” pieces.

Your marketing should now become more functional than a brag book. So you’ve just sold MasterCard and FedEx your IT professional services, or did a community event and brought in 50 new patients to your medical practice.

You grew fast because you have successfully advertised your service/product as a great solution and captured a large share of the target market.
Next thing that may happen. You now have many details upon you brought in a short amount of time and need tools to process the new leads. This is when marketing’s purpose shifts.

Now during your first few new scenarios (with the new customers), you need to be documenting any stumbling blocks. Then bring this to the marketing department.
The marketing department at this point should be putting together ‘Damage Control’ pieces.

For example:
Problem A keeps coming up. The processing agent in your company asks a series of questions to find out how the candidate arrived at the problem. This is where marketing can be used. An email goes out prior to the conversation, retrieving information.
If you’re the IT firm, the question could be “What new software have you downloaded in the last month?” Or, “What series of actions did you think you did to cause the problem?” In the case of the doctor’s practice, “Here are the 10 things we need to know prior to your arrival, in order to cut your visit time in half.”

The point is that you save time and make the processing more efficient, thus handling the influx of new business, and taking the next steps to grow a smart and sustainable business.

Let me know if this was helpful or if you have any questions.

  • Facebook
  • Twitter
  • Tumblr
  • Pinterest
  • Google+
  • LinkedIn
  • E-Mail

About The Author

Michel Gunn
Your info Goes Here

Leave a reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • How Successes in Saving Retail are Lessons to All Small Businesses
  • What time is best to post on FB and Instagram?
  • The Buyers Journey and How to Advertising them to a Sale- Video
  • Build Your Personal ‘Brand’ to Land that Great Job
  • Surprises Are FUN… but not necessarily those coming from Google

Recent Comments

  • Williamwach on Concentrate on the Long Game!
  • Michel Gunn on Where to find your locations latitude and longitude
  • Michel Gunn on Where to find your locations latitude and longitude
  • Hillary Sheperd on Your own blog is always the best way to go.

Archives

  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • March 2017
  • November 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • July 2014
  • June 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • October 2013
  • September 2013
  • July 2013
  • May 2013
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • January 2012

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Contact Info

11 Carriage Hill Rd, Ossining, NY 10562 Phone: 917-678-0455 E-Mail: info@gunnmultimedia.com

 

 

 

Want to be on the beach more, sign up to receive emails that will grow your business so you can be:


Recent Post

  • How Successes in Saving Retail are Lessons to All Small Businesses
  • What time is best to post on FB and Instagram?
  • The Buyers Journey and How to Advertising them to a Sale- Video
  • Build Your Personal ‘Brand’ to Land that Great Job
  • Surprises Are FUN… but not necessarily those coming from Google
  • Men, We Know You Are Walking on Eggshells. Take Note: We are, too.
  • Social media is the New Form of Radio advertising. Nothing Changed in Marketing. Just The Media.
  • What to Do to Make Your Blog Found, Read and Shared

Michel Gunn’s Book

Not your Grandfather's guide to Small business Marketing

© 2016 All rights reserved by Gunn Multimedia Partners, Inc.