Time to lessen copy and add focus. Also, change colors showing changes in the business in line with the brand messaging. Regarding videos and photos used, we have learned that social and less staged images are better received. So, remember the importance of the images conveying how your customer’s lives could be easier with your connection. Videos that are staged on similar background images build an enjoyable way to view them. Make it personal, because, at the end of the day, buying is fulfilling a personal emotion and need, whether it is for them or the business they run.
With regards to the copy, conversational language is today’s relationship builder between your business and your potential and current customers. So, the simpler you can convey the ease in which to do business with you, the faster the clients will sign up.
Don’t forget to smooth out the navigation so the site is quickly delivering information and instructs how they should react with relatable call-to-actions.
I hope this has helped you.