Problem: Marketing goes by the wayside when companies are doing well.
Summary: When your business is doing well is the best time to market. Remember other players enter the field with there is an abundance of work. When the demand lessens, you want to be on top, not still competing with new rookies. You want to be in a position to BUY the rookie businesses to keep your share and their’s.
Also, this is a good time to try newer tools like Facebook Marketing if you haven’t already put it in your portfolio. When you have to budget you can test advertisements and new medias.
Why should I keep marketing while I’m already #1? Besides, I’m too busy with work to market.
First off, “too busy with work to market”, is the kind of thinking that sinks businesses of all sizes. A smart marketing strategy supports business growth and plans for expansion. When you have a busy schedule, working with a marketing agency is a great way to take things off your hands while you focus on running other areas of your business.
That said, the reason you need to keep marketing even when you are on top, is simple: It is the only way you will maintain your position as no #1. Competition is always watching the guy at the top and doing everything to usurp them. If your competition gets a whiff you are slacking, they will intensify their own marketing efforts.
Your marketing activities, be they print or online, should always be active and visible to your clients.
Here are some tips to help you achieve this on a busy schedule:
- Always cultivate plenty of leads.
This way, you can choose and pick which customers to focus on. Specifically, customers with the best ROI on your company’s time and money.
- Keep a regular marketing schedule.
This will guarantee top-of-mind awareness among the community you work in. The frequency of your posts will also influence your position in search engine results pages (SERPs), hence the importance of posting your content on a schedule.
A 30-minute (or less) marketing routine to help you simplify your marketing
When simplified, marketing can be less painful and more fun. Take social media advertising for instance. It is an easy and fun way to keep in touch with your customers and to reach new ones. But when you are too busy, you can be hard-pressed to find new content, creating long absences on social media, and this can be detrimental.
To simplify things, you need look no further than in the work you do to find content. Everything related to your business activities is share-worthy and helps you maintain your presence on social media.
Below is an example of how your daily work can inspire content generation:
- Take on one or two jobs that will yield some good photos. It should take about 5 minutes to take some before and after pics.
- After you complete your job, select 5 best photos, write a caption or short description for each. Just one or two sentences for each will do. 5 minutes should be sufficient for this task.
- Post the content to social media straight away. This should take less than 5 minutes.
- You can use the same content for your email marketing campaign, as well as to update your portfolio of completed projects on your website. Both these tasks should take less than 10 minutes.
That’s it! Simple, painless unique content generation and marketing in under 30 minutes. If you follow this approach, having a busy schedule will no longer be an excuse for not marketing.
I hope this has helped you. Please let me know so I can address things I hadn’t known you were going through.
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