25 year veteran in the painting industry.
Speciality: commercial large building project such as hospitals.
They wanted to break into the home owner marketing.
For this, we positioned them as the experts in Fine Paints of Europe High Gloss trims and higher-end looks. This way they didn’t have to compete with the $99 a room franchise painting companies, and could use their expertise and relationship with the North-East owner of Fine Paints of Europe to endorse them in other forms of marketing.