Positioning, Mission Statement and Strategy Creation. Why do you need it?
Most small businesses have spent so much time running the business, that they lose sight of what they stand for. There are customers that fit into the ‘lowest labor – highest profit’ category of your market share. We bring you back to identifying this along with re-identifying your mission statement. The reason for coming back to the mission statement is to align the business again where the strengths lie. Starbucks sells strong coffee. Their mission is to provide a culture and environment for which high-energy people can be productive. Our positioning and strategy work has put many Westchester County businesses —and owners— back on track both emotionally and economically. Our programs run as blocks of hourly sessions.