WHAT IS SEO?
Search engine optimization refers to the strategies and techniques employed to improving the ranking of your web pages on search engines’ organic or unpaid search results pages for queries related to your business, brand, product or service.
As the number one search engine in the world, Google holds the majority of the global search market at 71 percent and hosts over 1 billion searches a month worldwide. It only makes sense to gain a deep understanding of Google’s ranking factors and ever-changing algorithms designed to create a better user experience and retrieve more relevant search results.
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