#1 Secret: Looks aren’t everything
Yes, you want to love the look of your site. But as an owner, you are not the customer. You know what you like, although, what your customers will react to might be completely different. Leads and sales are not brought in with great looks. This will only bring your family to the site when you tell them to go look at it. You do want to have something that eventually is pleasing to the eye for the visitors to get a confidence that you know your stuff and do clean quality work.
What your site needs to be is a guide. No one wants to be told you are greater than them as in seeing your credentials front and center. They want to be understood as to their needs. Your site needs to be a guide to showing them that your product … Read more here: http://bit.ly/2xbxnZW
Images’ source: IstockPhoto.com
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