From a survey conducted by Marketo on 2000 Consumers and Marketers, here are reasons in which motivate people to interact with your posts:
• Sharing information and experiences.22%
• Supporting a cause. 14%
• Learning what others think and say about a brand. 30%
• Keeping up with content from a brand. 33%
• Learning about the organization they support. 15%
• Learning about products and services. 64%
• Buying goods and services. 74%
• Giving feedback about the brand’s offering. 44%
So, use these insights on your next posts to create more meaningful and successful engagements. Your business will benefit from it.
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