Lessons in How to Grow Your Business a Minimum of 20% Every Year.
Know that being ‘Relevant’ does not always mean being an ‘Expert’.
Mike drop.
Can I get a few savvy owners or marketing executives that want to elaborate?
What does this really mean? I’m sure you’re an expert in your field. Now, how do you weigh relevancy in your messaging?
BE RELEVANT 101
Heard the word ‘relevancy’ lately? It is the understanding of your client gained from research into their behaviors, lifestyle, and culture. This is what is behind all successful marketing strategies. I’m going to write a series of these articles so that this word—and concept—works its way deeper into your marketing tool selection, its copy, and imagery. It is again time to re-evaluate how to reach your prospects better.
Know that being ‘Relevant’ does not always mean being an ‘Expert’.
If you haven’t experienced with Google AdWords and other digital advertising like Facebook Ads Manager, the metric ‘relevancy score’, then you need to catch up. In a nutshell, one-size-does-not-fit-all. Figure out the characteristics of your prospects, and post or advertise that in which they are looking. Be relevant to them.
Like a new tennis racket to a tennis player. You wouldn’t try to sell them a baseball bat. And the thought that maybe they just don’t know they need a baseball bat is not the answer. They don’t need your services because it doesn’t fit into their lifestyle and might not ever.
The more relevant the ad is to the audience, the more clicks you’ll get. Plus the social sites, like Facebook will show your ad based on the fact that you are meeting this requirement.
Time to go back and measure relevancy in your marketing initiatives.
Use what you’ve learned here:
