Here are some important things to know about Facebook Advertising:
1. Your customers spend most of their time on Facebook
Let’s start with the facts.– 80% of all Internet users use Facebook.– Even 65% of adults over the age of 65 use Facebook. It has over 1.85 billion users.– Most users check their Facebook page multiple times per day. Regardless of who your customers are, they are using Facebook.– And, they use it daily. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily.
2. Facebook advertising is the most targeted form of advertising
This is the key to being successful on this platform.Getting into the specifics of your targets like:All our lives, we are taught to think of people in general demographics like… age, gender, income, etc. Today, data is too plentiful to be so broad. Especially as marketers. Instead, describe your target by their INTERESTS and INTENT.
For example:
- Interested in growing beans
- · Reads The World is Flat, Eat, Pray, Love
- · Needs a new bike
- · Wants straight teeth
- · Attended BCW Expo
- · Is the Director of Marketing at a Medical practice
- · Fan of Sublime
Really get into the mind of your person. What do they read? What do they buy? Who is this person… way beyond any generic demographic information?
3. Facebook Advertising is inexpensive compared to other advertising
You can literally spend $5 and reach 1,000 people. Why would you do billboards, direct mailing or Radio when this can reach so many more and can report on the behaviors.
4. Facebook advertising is quick
Facebook advertising is the fastest way to extrapolate immediate data, from whether it’s time to switch the ad, to the actual behavior of the users. You start reaching thousands of people immediately to get a get cross-section in which to make tested decisions.
If you are looking for a fast way to drive traffic and conversions, Facebook advertising is the best solution.
I hope this helps you make some intelligent marketing plan decisions.
Here’s a fun introductory offer we have running for facebook Ad creation for your business. Try it now. It works.
