You’re a great source of information, and here is another Tip to get you back to providing information to interested parties:
TIP #2: Say you’re sorry
You’ve already updated your website and the user interface now looks modern and is also easy to navigate. But you’re not ready to start posting yet; I know, you are eager to get started, but you shouldn’t just jump in and start posting as if everything is normal. That is disrespectful to your former visitors, customers and fans.
Before you do anything, apologize first and make it believable. If possible, give a reason for your absence but don’t make any excuses because people will see right through you if you make stuff up. People also hate excuses; they just want to know why you stopped posting, what happened to you and now that you’re back, are you in it for the long haul?
You still have your client list, so take it out and email everyone on it. Go into your twitter, LinkedIn or Facebook accounts and drop your followers a message.
While a blanket apology will suffice, you might need to write some one-on-one emails to:
- Your most important clients, such as repeat customers
- Anyone who was guest-posting on your site
- Affiliates or anyone you had some sort of cooperation with
- Past customers who have left nasty comments
You might not feel very inclined to reach out to this last group, but research has shown that customers who complain can be turned into loyal customers when their complaints are addressed.
Complete your apology by reaffirming your commitment to your customers’ needs.
In order to know your customers’ needs, you need them to tell you. Running a survey is a great way to know how your fan base is doing, what is important in their lives and how they think about things.
Go through the survey answers and pick out important issues to write about in your next blogs. By doing so, your customers, subscribers and followers will know that they come first and they will accept your apology.
I hope you can use this information. Contact us to help you with your blog. 917-678-0455 or michel@gunnmultimedia.comm
Images’ source: IstockPhoto.com
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