Nothing says you’re back like a great gift. Here’s tip number 3:
Tip #3: Give free gifts
Everyone likes a freebie. Since you’ve been away for so long, giving a free gift is a great way to make people remember who you are and how much value you used to add to their lives. Remember the following 2 important rules of gift-giving:
- A gift is not a bribe and you have to be careful that it’s not misconstrued as one
- A gift should address customers’ needs. If it doesn’t, you’ll be wasting your time
Remember that survey we discussed in tip # 2? That’s a good starting point to get ideas for thoughtful gifts to give your customers.
You shouldn’t just give gifts for the sake of it. The freebies you give should accomplish the following three goals at this point:
Getting your old customers back
Getting new customers who’ve never heard of your brand to sign up
- Making your customers happy and earning their loyalty
- Getting people to respond to your call-to-action.
A free coupon is a great gift idea for relaunching your blog. By giving a coupon, not only will your customers come back to you but if you make your coupons redeemable on your site, this will increase your conversions as well.
Your customers will benefit by getting something of value that they can use or give to someone else. In return, your brand will get massive talkability: when people get something of value for free, they will talk to others about it and those other people will want to come to your site to grab some of the coupons for themselves. The more people come to your site, the more reach your business will have.
It’s benefits for you all round!!
So, start working on those coupons or other valuable freebies and get giving now!
I hope you can use this information. Contact us to help you with your blog. 917-678-0455 or michel@gunnmultimedia.com
Images’ source: IstockPhoto.com
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